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Bird-Eye View Of Golf Course

DATA PROTECTION POLICY

At Align Up Golf, we are committed to protecting your personal data and respecting your privacy. This policy explains what information we collect, how we use it, and the steps we take to keep it secure. By using our website or purchasing from our store, you agree to the practices described below.

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For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is Align Up Golf.

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1. Who We Are

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Align Up Golf is an online retailer providing golf alignment tools and accessories. We act as the “data controller” for the personal information you provide to us.

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We ensure that all personal data is:

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  • Collected and processed lawfully, fairly, and transparently

  • Used only for specified and legitimate purposes

  • Adequate, relevant, and limited to what is necessary

  • Accurate and kept up to date

  • Stored securely and retained only as long as necessary

  • Not disclosed unlawfully

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2. Information We Collect

 

We collect information in the following ways:

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Information you provide when making a purchase

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  • Name

  • Email address

  • Billing and shipping address

  • Payment details (processed securely by our payment provider; we do not store card numbers)

  • Order details and purchase history

 

Information collected automatically

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  • IP address

  • Device type and browser

  • Pages visited and time spent on the site

  • Cookies and tracking data

 

Marketing and analytics data

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We use tools such as:

  • Google Analytics (to understand website performance and user behaviour)

  • Google Ads (to run advertising campaigns and measure results)

 

These services may collect anonymised or pseudonymised data through cookies and tracking technologies.

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3. How We Use Your Data

 

We use your personal information to:

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  • Process and fulfil your orders

  • Provide customer support

  • Send order confirmations and updates

  • Improve our website and shopping experience

  • Run marketing campaigns through Google Ads

  • Analyse website performance using Google Analytics

  • Prevent fraud and maintain security

 

We only use your data where we have a lawful basis, such as fulfilling a contract, legitimate business interests, or your consent.

 

4. Marketing Communications

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If you choose to sign up for marketing emails, we may send you updates, offers, and product news. You can unsubscribe at any time using the link in any email.

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We do not sell or share your data with third‑party marketers.

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5. Cookies & Tracking

 

Our website uses cookies to:

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  • Enable essential site functions

  • Remember your preferences

  • Measure website traffic

  • Support advertising through Google Ads

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Our website may collect personal information when you submit forms or make purchases. We also gather standard usage data such as:

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  • IP address

  • Browser type

  • Pages viewed

  • Clickstream data

 

We use this information to analyse site performance and improve user experience.

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Our site may include social media features (e.g., Facebook, Instagram). These may collect your IP address and set cookies. Your interactions with these features are governed by the respective platform’s privacy policies.

 

You can manage or disable cookies through your browser settings.

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6. How We Store and Protect Your Data

 

We take data security seriously. Your information is protected through:

  • Encrypted website connections (HTTPS)

  • Secure payment processing via trusted providers

  • Restricted access to customer data

  • Regular security checks and updates

 

We only keep your data for as long as necessary to fulfil the purposes outlined in this policy.

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7. Sharing Your Data

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We may share your data with trusted third parties who help us operate our business, including:

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  • Payment processors

  • Delivery and courier services

  • Website hosting providers

  • Google Analytics and Google Ads

 

These partners only receive the information needed to perform their services and must keep it secure.

We do not sell your personal data.

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8. Your Rights

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Under UK data protection law, you have the right to:

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  • Access the personal data we hold about you

  • Request corrections to inaccurate information

  • Request deletion of your data (in certain circumstances)

  • Object to certain types of processing

  • Withdraw consent for marketing at any time

 

To exercise these rights, contact us via our contact page or email. We will respond to all valid requests within one month.

 

9. Changes to This Policy

 

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.

 

10. Contact Us

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If you have any questions about this policy or how we handle your data, please contact us through our contact page.

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